Social media is one of the most widely used channels to market products and services. Hundreds of millions of people use social media all over the world, on a daily basis, and all of them can be your target audience. With the right social media app, you can create engaging content and save a lot of your time by connecting with the right audience. In this article, we have made a list of 10 of the most popular social media apps for the marketer to do their job more effectively and efficiently.

Social Media Platforms

Let’s first discuss the 4 most popular social media platforms in 2020. There are a lot of others as well, but these platforms are a must to be in, for any social media marketer.


Facebook is the largest social media platform in the world with billions of users and hundreds of millions of daily active users. So Facebook will give your products and services the maximum exposure. There are a lot of ways of grabbing people’s attention which include showing ads, events, writing posts, creating pages and events. Furthermore, sharing blog posts will pique their interest and influence them to visit your website and check out other products and services.


Twitter is the social platform that allows users and brands to express their opinion via short messages called tweets. Using this platform, brands can communicate with their audience using small but engaging messages. With more than 336 million active users, your business can showcase all products and services.


YouTube is the largest and most popular platform for video sharing. It has more than 1.8 Billion (Yes, billion with a B), active monthly users. The platform is great for attracting attention by sharing relatable videos as well as live streaming content across the web to attract potential customers who are online.


Last but not the least, we have Instagram. After being purchased by Facebook in 2012, its user base has grown to a billion active users a month. Instagram allows people and brands to share photos, videos and write engaging content. There are also a lot of tools specifically designed for marketers to promote and advertise their brands.

Important Social Media Tools for Marketers

Let’s go over to have a look at some tools that can give a boost to your posts on the above mentioned social media platforms.

Note: Some of these tools aren’t available for smartphone devices.


Marketers need to be regularly active on all social media platforms. Planoly is the tool for the task that acts as a visual planner for Instagram. It lets you see how your posts will look on Instagram before you have actually posted them. It also provides user data like engagement rates for your posts. So you have both a neat and tidy Instagram feed and an analytical tool.


Social media marketers need their posts to be visually attractive to enhance their brand appearance online and Crello helps them to do just that. It allows marketers to create beautiful animations and images. The best part is that you don’t need any prior design experience. It has a very intuitive user interface and readily available templates that can be easily tempered to your needs.

Facebook Pages Manager App

Even though Facebook allows users to create as many pages as they want, it is not easy to manage multiple pages or even a single page from a smartphone device. Facebook Pages Manager App lets you manage up to 50 business pages from a single smartphone device.


Fastory allows marketers to create branded content for their Facebook, Instagram, Twitter and Snapchat stories and posts. It has a robust menu that allows you to create content including games, videos, surveys, quizzes, chatbots, articles and much more. This is one of the best apps to increase user engagement on your posts.


Captions are one of the most deciding factors for user engagement on your content. This app is designed for Snapchat and Instagram and suggests you captions based on your content. Writing creative captions each day is a hard task, even for experienced marketers. Hence, this app allows you to enter keywords and a description of your post and helps you generate related captions.


Storyheap is the most popular analytics tool for Instagram and Snapchat and provides you with user patterns and behaviors on one dashboard. It’ll generate metrics like views, open rates, and engagement for the given platform. Furthermore, it is equipped with a studio that allows you to create and edit stories all on the dashboard.

And that’s our roundup of the best social media apps for marketers in 2020.



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