Instagram Stories is an engaging and fun feature where users keep their followers updated to their activities by posting a series of photos or short videos that last 24 hours. This feature has become better than ever thanks to a plethora of stickers, animations, filters and other options available to make stories more interesting.

This is especially important for brands who want to keep their audience engaged and entertained. With so many options and tools, content marketers can create stellar content that converts. That’s why we have created a list of top 6 design apps for Instagram Stories that will help them create interactive and engaging content. From creating animated stories with the touch of a button to video-retouching and creating stop-motion graphics, we have an app that will make your stories stand out. Let’s go over this list:


Whether you are sharing inspirational quotes, fashion tips or want to add creativity to your brand’s content Over is a features packed app that works on Instagram and lets you overlay graphics and modish text onto your content. It is one of the highest-rated apps for story editing. You have the option of using either the premade templates or you can design your own using fonts, stickers, texts and more.

With so many features and options to choose from, it takes some time to get the basics covered, but once you are comfortable, it opens a world of possibilities for you. Its stock library has a gazillion photos, videos, graphics and tools to create on-brand content. It is available for both Android and iOS and has both Free and paid subscription-based versions.


Storyluxe is a new Instagram Stories app with eye-catching content and a variety of dynamic and interactive Instagram story templates like a polaroid and instant film. It is considered as the app having the most creative and contemporary templates, among the community. Storyluxe was also one of the earliest few apps that introduced event-based story templates.

Getting started with this app is really easy as well, just select a template from the library and add your video or photo or some other graphic content. Next, you have a wide range of filters, textures, colors, and backgrounds to choose from to fit your story aesthetic. It has both free and premium subscription and it is only available for iOS.


Instagram Stories templates can be a great help for adding aesthetic feel to your Instagram stories. By using the right templates, you can create cohesive content that conveys your brand image to the users in an elegant manner. But designing a template in Photoshop requires both time and experience. However, Unfold lets you create templates on your own using a very intuitive and easy to understand interface and you also have the option of choosing from the stack of premade templates.

Unfold is preferred for clean and minimalist template designs that it offers. Furthermore, it also has a story preview option that lets you see how your stories will look once published. It is available for both Android and iOS and for free at that.


Creating dynamic stories is a great way to add aesthetic air to your brand’s image and Storyboost is just the place to do so. It is full of seamless and slick transitions and professional-level animations that can be added to your Instagram stories. To get your audience hooked and prevent them from tapping away from your stories, you can use Storyboost to create slides that have coherent and engaging animations between each 15-second story post. It is free to download and is available for iOS only.


It is essential for models, social media marketers and brand promoters to regularly post on Instagram Stories to build an audience and increase your reach, but it might not be feasible for you to post a story every 1-2 hours. This is where Later kicks in, it allows you to schedule your Instagram stories content.

Planning your posts gives you both the benefit of being consistent and staying connected to your followers and also the opportunity to take a bird’s view of your stories content, so you can see whether all this content reverberates the same thing – your brand image. Just drag and drop your stories on the dashboard of the app and rearrange them according to the order you want them to be in. When it’s time to post, Later will notify you on your smartphone. Although the app is free to use, scheduling stories is a premium feature and you’ll have to buy the subscription.


How many times have you wanted to share a video or a photo but it wasn’t the right size? Well, not anymore!

InShot Editor is a photo and video editing app specially designed to make your content a perfect fit for your Instagram stories by adding backgrounds. And getting this done is really easy, just select ‘Canvas’ before getting started on your project. This will adjust the size of your content to the default Instagram story size.

You also have the option to change your photo or video to any aspect ratio, resize them or crop them, all through a single app. This app makes sure that no matter what aspect ratio or orientation your photo or video might be in if you want to share it, they make sure it looks good to be shared with your followers. Luckily, the app is free to use and available for both iOS and Android.


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