Google Lens is an AI-powered photo recognition tool, introduced by Google, that can perform some neat tricks. It is available for both Android and iOS devices and is integrated into Google Photos. If you want to use Google Lens, select any photo and just tap the Lens icon. Let’s see some of the benefits of using Google Lens:

Easily Copy Text

Google Lens has revolutionized the old document-scan feature. Now, instead of capturing a photo of a document, for example, a magazine page, then running optical character recognition on it, Lens allows users to capture the text written in the document in real-time. You can copy the text in the form of dates, addresses, phone numbers, email addresses as well as plain text. If you want to add all the information written in a business card, just point your camera at the business card and you can immediately save all the info to your address book. Besides, you can also search this text on Google using a single click.

Finding Similar Products

Let’s say you are currently using a product (for example, lipstick) and you want to see which alternative options you have if you want to buy a new one. Just take a picture of the product and Lens will help you find the substitute products, along with complete information like how much it costs, where to buy it, etc.

Open Links

If you take a photo of an internet address, Lens will give you a link that you can open from your mobile device. For example, consider you were browsing the internet from your desktop and now you have to go somewhere but you also want to continue reading the blog post that was opened. What you can do is take a picture of the website link and Lens will open the page through the mobile browser. Lens can also recognize links available on print media like magazines, posters, business cards, etc.

Book Search

Taking a picture of a book cover and using Lens on it will provide you with results like the book price, summary, reviews and more via a complete link to the Google search page. This is really helpful and saves a lot of time as opposed to manually opening a browser and searching for the book title. For example, consider you saw a book in a library and weren’t sure whether it was good or not, or you were buying a gift for someone and didn’t know anything about it. You can take a snap of the book and read online reviews to decide.

Restaurant Reviews

Driving down a street and you saw a restaurant but don’t really know how good it is? Take your phone out, get a photo of the restaurant or cafe and it will show you all the reviews and ratings of that place. You can also use this feature when you are inside a restaurant. Furthermore, if you want to leave a review, you don’t have to manually search for the restaurant on the internet, just use Lens!

Foreign Language Translation

Traveling in a foreign country and can’t understand the signboards? Received a gift from a foreign friend but don’t really know what’s written on the packing? Have a printed document written in a foreign language but can’t comprehend what it says? Take a picture and use the Translate button to get the translation.

Take a Self-Guided Architecture Tour

Visiting a historical building or landmark and want to know more about it? During a recent visit to India, I was fascinated by a lot of architectural marvels and wanted to know more about it. What I did was use Lens on any building and it’ll pull up related information from the web, which was really helpful. So if you ever find yourself in a similar situation, just snap a photo with Lens and presto! Lens will provide you all of the details. What’s more interesting is you are creating a photo archive of your visit to that place. Furthermore, if you are visiting a museum, Lens can provide information about a lot of famous paintings and sculptures.

Identify Plants and Animals

What kind of flower is that? What kind of tree? If you ever dreamed of becoming a botanist but couldn’t pursue it, well Lens can’t really turn you into one but you can find information about most of the plants using Lens. Lens works on both flora and fauna (plants and animals). So whether you are a nature observer or taking your kids to the zoo, the AI-drive algorithm of Lens will help you recognize them and provide additional information like their origin, class, etc.


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